Artificial fabrics were huge in the 1960’s and entire ad campaigns were built around them. Indeed, Shrimpton’s appearance at the Melbourne Cup was sponsored by Orlon (see Melbourne Cup page). Shrimpton was featured in many one-time ads for a variety of synthetic fabrics that frequently ran in magazines such as Vogue and Harper’s Bazaar. Acrilan Chemstrand and Orlon both traded on her name recognition (see below) to gain prominence for their fabrics. The Acrilan Chemstrand “box” campaign featured other models as well. The Klopman and 100% Cotton ads included a wide variety of models throughout the years.
Acrilan Chemstrand - You've got to get it on to get the feel of it.
Acrilan Chemstrand - There's more in this than you think! (We think).
Acrilan Chemstrand - More than you think! (We think).
Acrilan Chemstrand - More than you think! (We think). 2
Acrilan Chemstrand - I need hardly tell you that I am a model...
Acrilan Chemstrand - They'd like you for an Acrilan advertisement in Vogue.
Acrilan Chemstrand - But the Acrilan people want you specially.
The look is cool. The fabric is cotton.
The look is vibrant. The fabric is cotton.
Courtelle - Wash-and-wear in Courtelle
Courtelle 2 - Wash-and-wear in Courtelle
A man that you can lean on. That's Klopman!
A fabric you can lean on. That's Klopman!
Only Opti-lon is supple enough for these fine fabrics.
'the Shrimp' neatly nautical in ORLON
'the Shrimp' riotously red in ORLON
'the Shrimp' simply superb in ORLON
'the Shrimp' sweetly singing in ORLON