Bausch & Lomb/Ray-Ban used Shrimpton as their spokesmodel for 1972 (along with Arnold Palmer). Cole built the entire “Love Suit” campaign around a series of ads featuring different suits. Shrimpton was frequently featured in ongoing campaigns which featured many other models besides her (see Dannimac and Lady Van Heusen below), while other companies included other models as part of the individual ad appearances - Shrimpton on one page and a different model on the second page (see Kayser and Nat Kaplan below).

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